Once you think about global marketing, you will think about the world. A big Brand that i see in my country and their selling the same product in other country, i will call that product as a global product. I ate KFC, and when i go abroad and ate KFC, they have the same taste. I went to Zara stores in Indonesia and i found the same item in Singapore.Sometimes you dont think about it and just go to consume it, but then you realize when you have your own product and you want the world wide to know it and thats kind to hard to bring. How did they do it ?
Kotabe :
Global Marketing : international, multinational & geocentric orientation; company’s willingness to adopt a global perspective; global products with local variations
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